Diablo 4 is making players give actual blood for in-game rewards

To promote Diablo 4‘s Season of Blood, Blizzard is running a real-world Blood Harvest event in which players can donate blood to help unlock in-game rewards and a sweepstakes to win a powerful and morbid PC.

Diablo 4’s Season of Blood is underway, and Blizzard is using this event to promote a good cause.

The company announced the Blood Harvest – named for the widely-praised in-game events introduced this season – in which Diablo players in the US can donate blood to help unlock in-game rewards for all players.

If that wasn’t enough, there’s a pretty cool, if not strange, prize for reaching the Blood Harvest’s donation goal of 666 quarts of blood: a custom liquid-cooled PC infused with real human blood.

Diablo 4’s real Blood Harvest features a chance to win a PC with real human blood

Between now and November 20, Diablo 4 players can help unlock in-game rewards and the aforementioned sweepstakes by donating blood and submitting proof of their donation to the event’s website.

Participation is limited to those in the US, though players worldwide will be able to reap the rewards and, if unlocked, enter the sweepstakes regardless of whether they personally donated.

Reaching 33%, 66%, and 100% of the Blood Harvest’s total donation goal will unlock different tiers of rewards. They are as follows:

33%

• Weapon Cosmetics
  • Dagger: Bloodpetal Anlace
  • Axe: Bloodpetal Sever
  • Necromancer Focus: Bloodpetal Heart
  • Sword: Bloodpetal Blade
  • Druid Staff: Bloodpetal Bludgeon

66%

• The Loch Raeth Maor Barbarian Armor Cosmetic

100%

• The Vermilion Eye Piebald Mount
• The sweepstakes to win the custom real human blood-infused PC will unlock.

The PC itself contains a NVIDIA GeForce RTX 4090, Intel Core i9 CPU, 64GB of DDR5 RAM, 3 TB SSD Storage, Quantum Vector GPU Waterblock and, of course, actual human blood.

Diablo 4’s Blood Harvest is certainly a unique and unconventional event with some fittingly macabre rewards. Still, it’s good to see Blizzard using the game’s bloody theming to promote an important and life-saving cause.