Blizzard has announced a unique promotional campaign for Diablo IV Season of Blood, featuring a special edition custom PC infused with authentic human blood. The campaign aims to boost blood donations in the United States, with the condition that a minimum of 666 quarts of blood must be collected during the period from October 20 to November 20, 2023, for the custom PC giveaway to become active.
The rationale behind this unconventional promotion is to incentivize gamers across the US to visit blood donation centers, contributing to the much-needed blood supply for hospitals. If the blood donation target is met or exceeded, the sweepstakes for the liquid-cooled PC infused with “real human blood” will commence. Milestone goals have been set along the way:
- At 220 quarts, all participants will receive weapon cosmetics, including a Dagger: Bloodpetal Anlace, Axe: Bloodpetal Sever, Necromancer Focus: Bloodpetal Heart, Sword: Bloodpetal Blade, and Druid Staff: Bloodpetal Bludgeon.
- When 440 quarts are reached, all participants will also gain access to the Loch Raeth Maor Barbarian Armor Cosmetic, in addition to the aforementioned weapon cosmetics.
- Upon reaching the goal of 666 quarts, participants will unlock the Vermilion Eye Piebald Mount, along with entry into the grand sweepstakes for the custom PC infused with real human blood, exclusively available to US gamers aged 18 and above.
Unlock events are scheduled for November 22.
For those curious about the specifics of the blood-infused PC, Blizzard has provided detailed information about its hardware components:
- Intel Core i9 13900K CPU
- Nvidia GeForce RTX 4090 GPU
- 64 GB of DDR5 RAM
- 3 TB of NVMe M.2 SSD Storage
- EK-Quantum Vector GPU Waterblock
- A case featuring the signature Diablo color palette adorned with custom Season of Blood graphics
Regarding the “real human blood” infusion, it is likely that dehydrated blood has been employed as a paint pigment beneath a glossy coating. An FAQ addressing any additional queries about this extraordinary promotion is available for further clarification.
Source: Toms Hardware