New beverage promises buzz vanishing act in just 30 minutes

The company says the beverage, created by industry experts and patented, is slated for a direct-to-consumer launch in December 2023.

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Safety Shot Inc., founded in 2018, asserts that its product requires no FDA approval as it falls under the category of nutraceuticals. The beverage is expected to be available for retail purchase through www.DrinkSafetyShot.com and www.Amazon.com. Additionally, the company plans to introduce business-to-business sales to distributors, retailers, restaurants, and bars in 2024.

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A recent study on the nutraceutical functional beverage version of Safety Shot demonstrated a notable reduction in blood alcohol content within 30 minutes. This was compared to a control group.

Looking ahead, Safety Shot Inc. is developing a more concentrated, prescription version of the Safety Shot formula as a detox product for alcohol poisoning. The wellness and functional beverage company plans to spin off legacy assets from its Jupiter Wellness business. This will unlock value for shareholders.