Monthly Archives: November 2023

What does it mean to Outsource?

By contracting with a third party outside the organization to provide goods or services, outsourcing allows businesses to focus on their core competencies. Hiring freelancers or professional firms to carry out highly specialized project components is the most typical form of outsourcing. Jobs in development, advertising, customer support, and other related fields are all possible […]

What is Successful Branding?

Incorporating a company’s logo, design, mission statement, and a consistent overarching theme into all of its marketing communications can establish a favorable brand image in the minds of consumers. Branding that works helps businesses stand out from the crowd and win over repeat customers. According to a poll conducted by Zendesk, the vast majority (87%) […]

What You Need to Know About Customer Service Guide

Before, during, and after a sale, customers need help. Customer service gives this support by providing information, helping, and making the setting safe and trusting. You can get this help in many ways: by phone, email, live chat, social media, text message, and more. Good customer service can help your business stand out from others […]

The Importance of Keyword Search

Keyword search is used to discover the search phrases individuals use while looking for products and services online. Improving a company’s search engine rankings and gaining insight into its target audience is the primary goal of keyword research. The demand for specific keywords can tell businesses a lot about their target audience and what motivates […]

Beyond obesity: Novo’s SELECT re-defines cardiovascular risk management

Following the initial top-line readout in August – which showed a statistically significant, 20% relative risk reduction in MACE-3 cardiovascular events – the veil has finally been lifted from the landmark SELECT cardiovascular outcomes trial. Novo Nordisk shared further details in its much anticipated presentation of the full data from SELECT at the American Heart […]

The Concept of Brand Equity

Positive or negative, brand equity is the value associated with a product. Customers’ opinions of a product’s quality, cost-effectiveness, and utility contribute to its perceived value. When consumers have a favorable impression of a product’s brand, they know that it serves their needs and is of excellent quality at a reasonable price. How Can We […]