Positive or negative, brand equity is the value associated with a product. Customers’ opinions of a product’s quality, cost-effectiveness, and utility contribute to its perceived value. When consumers have a favorable impression of a product’s brand, they know that it serves their needs and is of excellent quality at a reasonable price. How Can We […]
A “bounce rate” refers to the average percentage of visitors that only see a single page before leaving a website and is used as a marketing indicator online. When a user exits a website without looking at any more pages, they “bounced” from it. How Does the Bounce Rate Get Figured Out? You may determine […]
A website’s conversion rate is the proportion of visitors who take the requested action, such as registering for a mailing list, downloading a free ebook, or purchasing. The objective of conversion rate optimization (CRO) is to add the fraction of site visitors who complete a desired action. The conversion rate can be determined and optimized […]
When information isn’t well-structured, labeled, and organized, it might not be easy to find and comprehend. This is why information architecture (IA) is so important. Information architecture includes sitemaps, navigation, classifications, hierarchies, and content types. It immediately affects user satisfaction and the site’s overall conversion rate. The Informational Structure of Online Shops The buyer will […]
When you do a competitive analysis, you look at your rivals and understand their actions. The goal is to learn about your competitors to plan your business actions around them. Competitive analysis can help you determine where you stand in your industry by showing you where you are improving and falling short. This kind of […]
ByDeutsche Welle | Posted by Akanksha Agnihotri Nov 11, 2023 11:54 AM IST Share Via Copy Link The infectious lung disease TB was the top two global killer in 2022 after COVID. The highest rates were in South Asia. An estimated 10.6 million people developed tuberculosis (TB) in 2022. A majority of those — 7.5 […]
Market research is also known as the systematic process of gathering, studying, and making sense of data. It might be about a target market, customers, rivals, or the business. The study is meant to help with many things, from finding a new call to starting a new business. The market study helps business owners make […]
The purpose of merchandise is to get people to buy things. It can use pricing, special offers, display, and other methods to affect people’s choices about what to buy. Displaying goods in the right way, at the right time, in the right place, with the right amount, and at the right price is what marketing […]
If customers go through the step-by-step process of checking out, they will see this page. If you think of a checkout page as the counter at the food store, this is what it is. You can have a one-page checkout or several pages during the checkout process. Checkout on One Page vs. Checkout on Multiple […]
Share on PinterestRecent research finds a link between avocado consumption and better blood sugar management. Image credit: Maria Korneeva/Getty Images. Avocados may significantly improve blood sugar control for some people, though not everyone, a new study suggests. The study observed that for people with a newly identified metabolic biomarker of avocado intake, there is a […]